Breton Fischetti is the VP of Commerce at Recurrent. In this role, he is focused on maximizing performance and affiliate efforts across the portfolio. He is also responsible for streamlining and enhancing the structure of commerce and evergreen strategies for the media brands.
Prior to Recurrent, Breton worked at Insider, Business Insider’s parent company, for over nine years in various roles. He initially joined the company in 2011 as their Manager of Business and Audience Development. He was promoted to Director of Business and Audience Development in 2015 and named a Rising Star by the International Federation of Periodical Publishers (FIPP). Beginning in 2016, he then spent three years as Senior Director of Commerce before ultimately becoming VP in 2019 after growing performance revenue over 100% YoY for 4 consecutive years. During his tenure, he formed and oversaw the “Insider Reviews” and “Personal Finance Insider” programs, which grew from nothing to an 8 figure performance revenue business, among other sections and initiatives.
Before joining BI, Breton spent two years at Pronto, a division of IAC, overseeing the creation and development of long-term partnerships between Pronto and other e-commerce businesses across all major consumer verticals.
He holds a BA from Colgate University in History and Middle East Studies and lives in Brooklyn, NY. He is also an avid cyclist.