Alessandra DeBenedetti is Recurrent’s VP of Marketing. She initially joined the company in 2022 as Head of Brand, to oversee Integrated Marketing, Studio Production and Communications, and work alongside General Managers and Editorial Leadership to uphold Recurrent’s brand and cultural values throughout internal and consumer-facing expressions. In 2023 she was promoted to VP and her responsibilities expanded to include Client Success and Design.
As a former co-founder of the experiential agency, Wallplay, Alessandra has over a decade of experience in brand building, storytelling, and activating communities. Her professional background spans numerous domains such as branding, design, copywriting, and marketing. Her interdisciplinary approach brings collaboration and cohesion across Recurrent as she oversees Recurrent’s PR and Communications, Integrated Marketing, and Brand Studio teams.
Alessandra is a lifelong New Yorker who manages to escape the city’s clutches to surf from time to time on the beaches of Rio de Janeiro. When in New York, Alessandra can be found ripping around Manhattan on her bike or walking her dog on Crosby Street. Outside of work, Alessandra has pursued a passion as a creative director and print designer, collaborating on projects that have been featured in a range of locations from the shelves of Barnes and Noble to the New Museum gift shop, to Refinery 29’s 29 Rooms.