Alana Wolfman

Alana Wolfman is the VP of Revenue Operations at Recurrent. 

Alana joined Recurrent in 2022 as the Senior Director of Operations, Commerce. She oversaw Commerce partnerships, revenue, and content extensions across all of Recurrent’s brands for two years and helped enhance Commerce content production, driving revenue growth and operational efficiencies. In December 2024, Alana was promoted to VP of Revenue Operations to oversee Programmatic performance, Syndication, and Licensing partnerships, and centralized Direct Sales operations in addition to the Commerce organization. In this role, she focuses on streamlining revenue-driving initiatives, optimizing cross-functional collaboration, and positioning Recurrent for sustainable growth in an evolving digital landscape.

Before joining Recurrent, Alana spent nearly seven years at Digital Trends Media Group, where she was able to scale the company’s Commerce, Integrated Marketing, and Direct Sales Production efforts. As Senior Director of Commerce Growth, she spearheaded the expansion of content syndication, growing output from hundreds to thousands of articles per month. She ensured the company remained resilient during market disruptions and drove record-breaking Prime Day campaigns. Alana also diversified revenue streams by launching Digital Trends’ internal licensing and strategic partnerships programs and expanding an existing seven-figure syndication program by 270% year-over-year. Beyond revenue growth, Alana built and launched Digital Trends’ A/B testing methodology and led the company’s largest and most successful CES event while executing award-winning content collaborations. 

Prior to transitioning to digital media, Alana managed Nike.com’s Global User Experience at Nike’s World Headquarters. She eventually worked on the Jordan Brand as their Digital Brand Manager, monetizing Jordan.com. She also spent three years at Mango Languages, a language-learning software startup, where she focused on Project Management and Events.

Alana studied at Michigan State University and currently resides in Chicago with her husband and son. In her free time, she enjoys yoga, traveling, and exploring new restaurants in the city.