Tracy is a digital growth expert who has spent her career working for prominent lifestyle media companies. At Recurrent, she is the General Manager of Domino, Saveur, and JancisRobinson.com. In this role, she is responsible for the business operations, revenue growth, licensing, and editorial and brand strategy for each digital publication.
Tracy came to Recurrent in January of 2021, when Domino was acquired from Multiply. She joined the brand in 2016 as their Executive Director of Growth, Marketing, and Analytics where she built out the first digital marketing team, established digital best practices, and transformed the revenue model. She was promoted to General Manager in 2018 and began to oversee business operations and drive sustainable YoY growth. Under Tracy’s leadership, Domino’s digital audience grew exponentially, the business diversified its revenue models, and expanded its relationships with the style-minded consumers and partners.
Tracy came to Domino from XO Group, where she was their Senior Marketing Strategist. During her time with the brand, she led the first-ever rebrand, launched social media channels, developed strategic partnerships, and app and event marketing among other things. Prior to XO, she spent two years as the Marketing Manager of Partnerships and Acquisitions at Refinery29, as one of the first members of the newly formed growth marketing team that led strategy using data insights. She spent more than a year at Urban Daddy overseeing Partnership Marketing. Tracy began her career at Condé Nast as an Online Marketing Manager working on audience development, creative services, print and digital subscriptions, and more.
Tracy holds a BA in English and Political Science from the University of Michigan, and resides in Brooklyn, NY with her husband and daughter.