As VP of Programmatic and Yield, Scott Mulqueen oversees all of the programmatic, yield management, and ad operations businesses for Recurrent’s digital media brands. Scott and his team are also responsible for all ad-revenue delivery and monetization.
Scott’s vast experience managing the supply side of the business for digital media brands combined with his longstanding work in numbers and analytics have proven to be a natural fit for auction mechanics, monetization, and supply management. He has spent time overseeing programmatic revenue, strategy, and ad tech for Trusted Media Brands, Dotdash, and Time Inc. His first stint in media was with Hearst, running their revenue/yield management for the magazine group.
Prior to joining digital media, Mulqueen spent several years in FP&A and analytics. Immediately before his time with Hearst, he spent four years overseeing pricing and analytics for Standard Motor Products.