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Kristen Ong

Head of Product Marketing

Kristen Ong is Head of Product Marketing at Recurrent Ventures, overseeing Marketing, Audience Development, PR, and Sales Strategy functions. She partners closely with General Managers and functional leads to accelerate growth and capture value, specifically through marketing and channel sales strategies customized to each brand for its industry, audience, and stage of growth. She specializes in building brand equity and user acquisition through strategic, tactical marketing and partnership strategies.

Prior to Recurrent, Kristen led Product Marketing at Policygenius, where she grew brand awareness and oversaw the intersection of acquisition, brand, retention, and product marketing. Before joining Policygenius, Kristen built and led sales strategy, GTM, and product marketing teams for TravelClick and Hotel Reservation Services (HRS).

After receiving her undergraduate degree, Kristen was a retail industry consultant focused on due diligence, international expansion, strategy, and operations for retail, restaurant, and e-commerce companies at retail consulting firm McMillan Doolittle.

Kristen holds a BA in English from Cornell University and received her MBA from NYU’s Stern School of Business. Kristen is passionate about marine conservation and shelter dog rescue and in her free time enjoys various crafts (sewing, watercolor, cross-stitch), taking advantage of the New York Public Library, and eating her way through NYC with her husband and their rescue dog, Simba.