Cody Kasselman

General Manager

Cody Kasselman is the General Manager of Recurrent’s Automotive, Military and Defense vertical. She oversees business operations, revenue growth, and brand strategy for Car Bibles, The Drive, The War Zone, Task & Purpose and MilSpouseFest.

Cody came to Recurrent in 2020 as the Chief Operating Officer of Task & Purpose and was soon promoted to General Manager of the vertical. She initially joined Task & Purpose in 2018 as their VP of Revenue. During her time with the brand, she created a business model rooted in helping partners build authentic relationships with the military/veteran community via custom advertising solutions like branded content, marketing operations, local community experiential activations, and a performance-driven career platform. Cody helped establish the brand’s voice in the competitive market, managed their sales strategy and client success pipeline, and defined culture and operations. Task & Purpose saw 4x revenue growth in her first year and continues to drive YoY profitable growth.

Prior to Task & Purpose, she oversaw sales strategy and client success for a portfolio of clients for Fatherly as their Account Strategist before she was promoted to Associate Director of Account Strategy. Additional experience includes time with MailOnline, Crossmedia, and UM Worldwide during which she managed $20MM+ of accounts from both agency and publisher vantage points.

She is a graduate of Fordham University and resides in Brooklyn, NY.