Amy Schellenbaum

Senior Director of Product Management

Amy Schellenbaum is the Senior Director of Product Management for Empire Solutions. She leads Recurrent’s digital solutions across the media portfolio. She works closely with each brand to optimize their digital output, implement new features and products, and ensure a seamless publishing process across platforms.

Amy joined the company in October 2020 when North Equity (Recurrent’s main investor) acquired eight media brands from Bonnier Corporation. She became the vertical’s VP of Digital before she was promoted to Recurrent’s Director of Product. In this role she oversaw the digital migration of these brands, and was part of the team tasked with updating and improving the performance of the websites.

While at Bonnier, she served as Group Digital Director of Bonnier Media—overseeing all digital editorial efforts of Field & Stream, Outdoor Life, and Popular Science from 2019-2020. Previously, she spent three years as the Online Director of Popular Science, redesigning the site and executing a strategy that increased search referrals by 100 percent YoY. In her three years with Popular Science, she oversaw the magazine’s daily editorial content in addition to its social media, e-commerce, and video assets. She was named to Forbes’ 2019 30 Under 30 list for her work revitalizing the 146-year-old brand’s online presence.

Before she came to Bonnier, she was the Digital Editor at Travel + Leisure, and a Senior Editor for Curbed, Vox Media. She holds a BA in Journalism and Anthropology from the University of Connecticut and resides in Jersey City, NJ.